AM Best Rating Methodology: Why Insurers Are Pushing Back

AM Best, one of the most respected credit rating agencies in the insurance industry, has faced notable criticism lately from insurers concerned about its stringent rating criteria. Known for its in-depth financial evaluations, AM Best provides credit ratings that insurers rely on to communicate their financial health to consumers and investors. However, some insurers now argue that these ratings might be too demanding, potentially skewing the agency’s evaluations in ways that do not always accurately reflect insurers’ risk profiles. With major players voicing their concerns, AM Best’s methodologies are under scrutiny, leading to broader industry questions about the impact and future of rating standards.

Understanding AM Best’s Role in the Insurance Industry

AM Best has been a cornerstone of insurance ratings for over a century. Founded in 1899, the agency focuses solely on the insurance sector and has a well-earned reputation for assessing insurers’ financial health and stability. Their ratings are influential, impacting everything from consumer confidence to institutional investment decisions.

The core of AM Best’s ratings evaluates insurers based on capital adequacy, risk management, financial performance, and stability. Through this, AM Best aims to signal the likelihood of an insurer’s ability to meet its policyholder obligations over time. For many insurers, securing a high rating from AM Best is crucial. Not only does it affirm their reputation, but it also plays a role in attracting customers, as consumers tend to favor companies with high ratings, assuming these companies are more reliable.

Growing Frustration with AM Best’s Rating Requirements


Some insurers are pushing back on AM Best’s high standards, especially its capital reserve requirements, which many feel are excessive. AM Best’s capital requirements are intended to help insurers withstand economic downturns or claim surges, but critics argue that these expectations can place undue financial pressure on insurers. Particularly for small and mid-sized companies, meeting these reserve requirements can tie up capital that might otherwise be used for growth, innovation, or policyholder benefits.

Additionally, insurers argue that the ratings do not always account for an individual company’s unique risk profile, business strategy, or operational structure. Instead, AM Best’s standardized requirements could make it difficult for insurers with niche focuses or innovative risk management approaches to earn a high rating, potentially leading to misleading impressions of their stability and capacity.

Lessons from 2008: High Ratings and Unexpected Failures

The financial crisis of 2008 serves as a stark reminder of how even highly rated insurers can face severe challenges in volatile economic conditions. During that time, some top-rated carriers that had earned favorable ratings from AM Best and other agencies found themselves unable to withstand the market’s rapid downturn. Companies with high AM Best ratings struggled as the economy plunged and assets devalued, exposing a gap between their ratings and real-world resilience. Notable insurance carriers faced insolvency, largely due to exposure to mortgage-backed securities and other high-risk investments.

The crisis led many to question whether the rating agencies’ methodologies accurately captured the risks insurers held in such unstable conditions. Critics pointed out that certain criteria, particularly those centered on past performance, might not fully account for risks tied to market dependencies or unconventional investments, leaving insurers—and policyholders—vulnerable. This period highlighted that a strong rating isn’t always a foolproof guarantee of stability, as hidden risks can surface suddenly in turbulent markets.

Today, with insurers pushing back against what they view as overly rigid rating standards, the memory of 2008 remains relevant. While AM Best emphasizes capital reserves and risk management, insurers contend that they need flexibility to adapt to changing market conditions. The question now is whether AM Best will consider these critiques and possibly incorporate a more adaptable approach, balancing resilience with insurers’ operational freedom to reduce the risk of a repeat scenario.

The Dominance of AM Best and Limited Competition

AM Best’s prominence in the industry means that there are limited alternatives for insurers. While there are other rating agencies, such as Moody’s, S&P Global, and Fitch, they are not as specialized in the insurance industry as AM Best. For many insurers, especially in niche markets, AM Best remains the go-to agency for an accurate, industry-specific assessment of financial health.

This dominant position has raised concerns about the potential lack of competition in the rating market. Some industry voices argue that AM Best’s strong influence could inhibit other rating methodologies from emerging. Without viable alternatives, insurers may feel they have little choice but to conform to AM Best’s standards, even if they feel those standards are unduly restrictive or do not fit their business models.

Alternative Rating Agencies: Is There Room for Competition?

Despite AM Best’s dominance, there are indications that some insurers are exploring alternative rating options. Companies such as Kroll Bond Rating Agency (KBRA) and Demotech, Inc., offer insurance ratings and have attempted to position themselves as alternatives. However, they currently lack AM Best’s influence and recognition, especially among consumers who may be unfamiliar with their ratings. To truly challenge AM Best, these agencies would need to build credibility over time and offer unique value propositions that address the specific concerns of insurers.

The Impact on Policyholders and the Future of Ratings

For consumers and policyholders, the AM Best debate might appear to be happening behind closed industry doors. However, the implications are significant, as credit ratings directly influence which companies consumers perceive as stable and trustworthy. Ratings also impact the rates insurers can offer and the investments they can attract, which in turn affect policy pricing and benefits.

If AM Best addresses insurer concerns by revising its methodology, it could lead to a more flexible rating system that better accounts for the diverse structures and strategies of today’s insurance companies. This could be particularly beneficial in an era where insurers are increasingly using technology, data, and innovation to manage risk differently. Conversely, if AM Best maintains its current standards, insurers may continue to face challenges balancing capital reserve requirements with the need to remain competitive and profitable.

Key Takeaways: The Balance Between Stability and Flexibility

The current tensions surrounding AM Best’s rating methodologies reveal a complex balancing act in the insurance industry. On one hand, robust rating criteria help ensure that insurers are financially stable and can honor their obligations, even in difficult economic times. On the other, overly stringent requirements might inhibit some insurers from efficiently allocating their resources or innovating in ways that could ultimately benefit consumers.

For the insurance industry, the AM Best debate could mark the beginning of a broader conversation about rating transparency, fairness, and adaptability. Insurers’ pushback highlights the need for rating methodologies that are both rigorous and adaptable, reflecting the diversity and evolving needs of a rapidly changing industry. As alternative rating agencies seek to gain traction and insurers continue to voice concerns, it’s clear that the landscape of insurance ratings could look quite different in the future.

In summary, AM Best’s response to these challenges could shape the future of insurance ratings and impact the strategies of insurers across the market. A potential shift in the balance between stability and flexibility in rating standards might lead to a new era where insurers have greater freedom to allocate resources, innovate, and ultimately serve policyholders in ways that support long-term financial security.

About the Author
Brent Meyer is an independent financial professional with over 20 years in the industry, specializing in retirement income planning, insurance strategies, and wealth protection. As the founder of SafeMoney.com, Brent is committed to helping individuals understand complex financial topics and make informed decisions for a secure retirement. His expertise in annuities, insurance products, and safe money strategies makes him a trusted source for financial guidance. For more about Brent Meyer, visit his SafeMoney.com profile.

Disclaimer: The views and information in this article are provided for educational and informational purposes only. They do not constitute financial or professional advice, nor do they represent the views of SafeMoney.com or its affiliates. Readers should seek independent advice from a licensed professional regarding any decisions about insurance ratings, investments, or financial planning.